A Beverly Hills plastic surgeon, Dr. Kamran Khoobehi, is promoting a new procedure called  “Cleavage Therapy,” which involves fat grafting. It is designed to give women fuller, more ample cleavage and upper breast contours, according to Khoobehi.

Khoobehi explains, “The patient’s fat, which is taken from another body area is strategically placed to enhance the contours of the woman’s upper breasts, not to enlarge her overall breast size. Fat grafting is the most natural way to add fullness.”

He adds, “I believe Cleavage Therapy™ is the best procedure to enhance a women’s cleavage whether or not she currently has breast implants or if she intends to undergo breast augmentation.”

What’s next? Perhaps soon we’ll see more beauty marketers developing cleavage-enhancing products.